TURNING FAILURE INTO SUCCESS (6) REMEMBER THAT AN OFFER YOU DON’T REALLY WANT IS WORTH ITS WEIGHT IN GOLD

This is the ” Burns Rule” : People only want what they can’t get, and they never want what they can get. What it boils down to is this : trying to get the first offer can be tough . Since you are what people can get, you are not in demand. But once you get an offer , even if it is not the one you want, you can easily get many more offers. Since you are what people can’t get , you are in demand . Everyone will want you .